This subject possible refers to people employed by Burton Snowboards who labored as model ambassadors, also known as “flight attendants,” in the course of the 2020 snowboarding season. These people sometimes symbolize the model at occasions, resorts, and thru social media engagement, showcasing Burton merchandise and selling the snowboarding life-style. They could take part in demonstrations, provide product recommendation, and customarily act as a connection between the corporate and snowboarding lovers.
Model ambassadors play a vital position within the advertising and promotion of motion sports activities firms like Burton. By connecting straight with shoppers in a passionate and knowledgeable method, they improve model visibility and construct client belief. Within the particular context of 2020, these people possible confronted distinctive challenges and alternatives as a result of evolving panorama of the snowboarding business and the worldwide influence of the COVID-19 pandemic, which can have affected journey, occasions, and client habits. Understanding their roles and experiences throughout this time gives helpful insights into the broader developments and challenges confronted by the snowboarding group and the motion sports activities business as an entire.